Heading East to Make it West

Radio does not seem that difficult when stripped down to the bare bones. Disconnect the paperwork to focus solely on the DJ, that voice cutting the air waves into ear candy  dipped in musical awesome sauce. Granted, a disc jockey rarely uses discs  any more – or vinyl for that matter. Now, production and tunes are accessed and played by the click of a mouse. A hard drive is the new shelf. No more dusty albums. No more scratched surfaces. Just digitally mastered filet mignon for your ear holes. But the DJ still has a job to do. Inform, certainly: weather updates, news headlines, traffic jams, upcoming concerts . . .  you get the idea, but there is more to the service. A computer can be programmed to play endless music with a commercial or other production tossed into the mix. But what makes hosted radio different from automated radio is the disc jockey, the man or woman behind the mic. And their purpose? To entertain! And this, folks, is where it gets tricky.

It takes guts to crack the mic, to talk to an unforeseen amount of people. It takes passion for hosting to keep those people locked into the station. And it takes dedication to that passion to get listeners to keep tuning in. Our own Sierra Rae shines through every Tuesday morning from 9 to 11, and her audience is growing.

Sierra radio

 

Sierra knew about WT’s award-winning Mass Comm program thanks to a friend who toured the facilities; however, her college-career in media didn’t start with Maroon and White. Sierra went to junior college in Coolidge and, during her off-time, studied acting in Scottsdale . Time passed and her interest in the mass communication world grew. A little while later, she found herself to be a Buffalo, home in West Texas.

After school, she plans to move to The Big City. LA and New York are on her radar, or Phoenix if it comes to it, but as long as she is working in communication for media or exploring her passion for fashion, she’ll be happy. But as our legendary professor around these parts says, it takes more than good grades to get a job in our industry: dig in! And Sierra has a big shovel.

Currently, she is part of the marketing team for KWTS. Also, this little lady has a way with words, for she takes part in fashion blogs and lifestyle magazines. Check out the Sierra 3links below for a sample of her entertainingly savvy writing. Her love for style and apparel keeps her on the road; seeing the world, networking, and delving deeper into a blissful career.

As for other interests, Sierra is big into pop cultures shows, the latest trends, celebrities, and Top 40. Her stereo plays Harry Styles’ new album – from beginning to end – but of course it doesn’t compare to when she saw him live recently on his first tour. Either way, she knows what’s hot and will generously share her opinion. If what you seek is how to dress for success, dress to impress, or just dress (pajamas are for your house, people!), then get her advice.

But if you want to know how to entertain, to be a voice, to learn from Sierra, a personality that explodes from the mundane, then all you have to do is tune in and listen.

Sierra 1

Follow Sierra Rae on Instagram:

@sierra_raeagram

 

Blog Posts:

http://www.sweetflowerhome.com/2017/10/28/good-vibes-from-the-happy-vibe-tribe/

http://www.sweetflowerhome.com/2016/10/25/halloween-diy-halloween-costumes/

 

 

Advertisements
Tagged with: , , , , , , , , , , , , , ,
Posted in Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Follow Us On Twitter!
Instagram
No. 25 Lady Buff Soccer vs. Texas A&M - Commerce at 1pm #BuffNation #TraditionInMotion #kwts #collegeradio #wtamu @wtamuathletics More Information: http://ow.ly/1WNZ50j5G7V
It's #GameDay at The Box! Lady Buffs Battle Western New Mexico in LSC Action at 1PM #BuffNation #TraditionInMotion #kwts #collegeradio #wtamu @wtamuathletics More Information: http://ow.ly/QMeH50j5G6u
Buff Soccer Battles Rogers State at 1pm Today! See you at The Pitch! #BuffNation #TraditionInMotion #kwts #collegeradio #wtamu @wtamuathletics More Information: http://ow.ly/1mrY50j5G4H
It's #GameDay! Buffaloes Head to Silver City for Showdown with Western New Mexico #BuffNation #TraditionInMotion #kwts #collegeradio #wtamu @wtamuathletics Live Streaming and Game Information: http://ow.ly/1nov50j5nhd
PSYCHOTIC REACTION is Live! You can listen online at http://www.wtamu.edu/kwts or download the WT Mobile App. #kwts #psychoticreaction #wtamu #collegeradio
Be sure to tune in to PSYCHOTIC REACTION from 7-9pm! #kwts #classicrock #psychoticreaction #collegeradio #wtamu
See you at The Pitch! - No. 25 Lady Buffs Open Lone Star Conference Play at The Pitch - 1PM #BuffNation #TraditionInMotion #kwts #collegeradio #wtamu @wtamuathletics http://ow.ly/wAO350j5G2J
It's #GameDay at The Box! Lady Buffs Host UT Permian Basin in LSC Action #BuffNation #TraditionInMotion #kwts #collegeradio #wtamu @wtamuathletics http://ow.ly/K3Jd50j5FZQ
Join us Sept. 25 (6pm-7pm) on the airwaves as we celebrate One-Hit Wonder Day! For one hour we'll be playing our favorite hits. Let us know your favorites and you might hear it live! #kwts #OneHitWonderDay #collegeradio #wtamu
22 years ago, The Fugees scored their second UK No.1 single with 'Ready Or Not'. Their previous single 'Killing Me Softly,' was so successful that it was no longer supplied to retailers while the track was still in the Top 20 in preparation for the next single 'Ready or Not'. #kwts #thefugees #readyornot #killingmesoftly #collegeradio #wtamu 'Ready or Not' - Music Video: https://www.youtube.com/watch?v=aIXyKmElvv8 'Killing Me Softly' - Single: https://www.youtube.com/watch?v=H-RBJNqdnoM
%d bloggers like this: