Heading East to Make it West

Radio does not seem that difficult when stripped down to the bare bones. Disconnect the paperwork to focus solely on the DJ, that voice cutting the air waves into ear candy  dipped in musical awesome sauce. Granted, a disc jockey rarely uses discs  any more – or vinyl for that matter. Now, production and tunes are accessed and played by the click of a mouse. A hard drive is the new shelf. No more dusty albums. No more scratched surfaces. Just digitally mastered filet mignon for your ear holes. But the DJ still has a job to do. Inform, certainly: weather updates, news headlines, traffic jams, upcoming concerts . . .  you get the idea, but there is more to the service. A computer can be programmed to play endless music with a commercial or other production tossed into the mix. But what makes hosted radio different from automated radio is the disc jockey, the man or woman behind the mic. And their purpose? To entertain! And this, folks, is where it gets tricky.

It takes guts to crack the mic, to talk to an unforeseen amount of people. It takes passion for hosting to keep those people locked into the station. And it takes dedication to that passion to get listeners to keep tuning in. Our own Sierra Rae shines through every Tuesday morning from 9 to 11, and her audience is growing.

Sierra radio


Sierra knew about WT’s award-winning Mass Comm program thanks to a friend who toured the facilities; however, her college-career in media didn’t start with Maroon and White. Sierra went to junior college in Coolidge and, during her off-time, studied acting in Scottsdale . Time passed and her interest in the mass communication world grew. A little while later, she found herself to be a Buffalo, home in West Texas.

After school, she plans to move to The Big City. LA and New York are on her radar, or Phoenix if it comes to it, but as long as she is working in communication for media or exploring her passion for fashion, she’ll be happy. But as our legendary professor around these parts says, it takes more than good grades to get a job in our industry: dig in! And Sierra has a big shovel.

Currently, she is part of the marketing team for KWTS. Also, this little lady has a way with words, for she takes part in fashion blogs and lifestyle magazines. Check out the Sierra 3links below for a sample of her entertainingly savvy writing. Her love for style and apparel keeps her on the road; seeing the world, networking, and delving deeper into a blissful career.

As for other interests, Sierra is big into pop cultures shows, the latest trends, celebrities, and Top 40. Her stereo plays Harry Styles’ new album – from beginning to end – but of course it doesn’t compare to when she saw him live recently on his first tour. Either way, she knows what’s hot and will generously share her opinion. If what you seek is how to dress for success, dress to impress, or just dress (pajamas are for your house, people!), then get her advice.

But if you want to know how to entertain, to be a voice, to learn from Sierra, a personality that explodes from the mundane, then all you have to do is tune in and listen.

Sierra 1

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